Uber Direct partners with Grozeo for rapid delivery service

Uber Direct has partnered with Grozeo to provide small and medium-sized retailers with more accessible rapid delivery options.

Grozeo, a retail tech provider, is collaborating with Uber Direct, Uber’s white label delivery product, to enable retailers using the Grozeo platform to offer delivery services for items ranging from groceries to gifts within a two-hour window. Customers can opt for immediate delivery or schedule a time slot via the retailers’ own websites or apps.

This partnership allows retailers to utilise Uber’s existing tracking technology and courier network, similar to what is used for Uber Eats deliveries.

Grozeo provides various tools to help retailers optimise their online operations, including point-of-sale systems, order and inventory management, and store analytics functionality.

Khaja Hussain, CEO of Grozeo Global, explained the aims of the partnership: “We’re not just a technology; we’re delivering possibilities. This partnership with Uber Direct is about levelling the playing field. It’s about giving local businesses the tools they need to thrive in a fast-moving digital world while keeping that personal touch with their customers—so they can stand tall alongside retail giants.”

Uber Direct UK’s Head, Caroline Varga, commented on the growing demand for rapid delivery services: “Consumers expect rapid delivery more than ever—it’s a trend that plays into the hands of businesses with a strong local presence. By providing the right technology and courier network to make this happen, Uber Direct is empowering small businesses to better serve their customers.”

The integration has already shown potential benefits for retailers. Martin Velev, Head of Marketing at giftware retailer House of Spells, noted: “Grozeo’s integration with Uber Direct has shown massive potential even in its early stages. The best thing the market can currently offer the gift industry is a same-day service, which is fantastic yet rare. With Uber Direct, we can successfully cover the demand for an even faster service.”

Grozeo is also collaborating with local initiatives such as Grow London Local and London & Partners, which are supported by government funding and regional leadership. These efforts aim to showcase how partnerships like this can invigorate local economies, enhance connectivity, and deliver positive environmental and community impacts.