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Alex from Los Angeles called The Ramsey Show seeking advice on starting an Amazon white-label e-commerce business. After breaking his foot, Alex decided to invest $1,000 into this venture, leveraging a curriculum and software he purchased a year ago, along with ongoing mentorship from a related Facebook group. Dave Ramsey expressed concern about the business model, likening it to a “get-rich-quick” scheme. While acknowledging that white labeling on Amazon is a legitimate business model, Dave advised Alex to seek guidance from experienced e-commerce professionals outside the influence of the software creator and associated groups. He warned Alex about the risk of continuously paying into a system without seeing returns and emphasized the importance of gathering unbiased information before proceeding further.
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