Exactly How I’d Build A New Ecommerce Business In 2024

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The video provides a step-by-step guide for starting a successful e-commerce business, emphasizing the importance of long-term planning and brand ownership. Key points include:

1. Business Model. Avoid short-term models like dropshipping, retail arbitrage, or Amazon wholesale. Instead, focus on private labeling and building your own brand for lasting success.
2. Finding a Product. Identify products that solve problems you or people around you face. Tools like Jungle Scout can assist with market research if you’re unsure what to sell.
3. Finding a Supplier. Use platforms like Alibaba, attend trade shows, or hire sourcing agents to find a reliable supplier. Ensure favorable terms and quality through sample testing before committing to larger orders.
4. Validating Demand. Before investing in inventory, test your product by promoting it on social media, eBay, or other platforms to gauge interest.

Exactly How I’d Build A New Ecommerce Business In 2024

1. Selling on Amazon. Start by listing your product on Amazon to leverage its large audience. But aim to transition to your own website for full control.
2. Building Your Website. Once your product is validated, create a branded website using platforms like Shopify, Shift4Shop, or WooCommerce. Focus on creating a unique customer experience and brand.
3. Email Marketing. Set up automated email campaigns like abandoned cart. Pre-purchase, post-purchase, and win-back to engage customers and boost sales.
4. Customer Acquisition. Use a three-prong strategy—content marketing (blogging, YouTube, podcasts). Paid advertising (Facebook, Google), and focusing on repeat customers to increase loyalty and lifetime value.
5. Focus on Best Customers. Identify your best customers based on metrics like lifetime value and provide them with personalized service and special offers to foster loyalty.

By following these steps—product validation, brand building, customer acquisition. And retention—you can set the foundation for a successful e-commerce business.

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