Etsy Sends Some 2024 Stats to Shoppers with List of Faves

Etsy Sends Some 2024 Stats to Shoppers with List of Faves. Etsy sent an email to shoppers on December 27, 2024, telling them they were “a gigantic part of what makes this community so extraordinary!” and linking to a page of Etsy’s “faves of 2024.” It didn’t detail how it determined which listings to feature, though it gave some indications, such as how it chose the top favorite of the year:

“How do we choose one from the millions? Well, your votes made this floral-and-snake ceramic planter the People’s Pick Award winner for the 2024 Etsy Design Awards, so we’ll take that as a pretty clear sign. The plant lovers have spoken!”

With the subject line, “The 2024 Etsy recap,” the email included statistics about the number of sellers and buyers and some stats on shopper behavior:

This year, more than 91.2 million Etsy buyers

• purchased incredible items from 6.2 million sellers (including 21.7 million gifts)
• followed inspiring creatives a whopping 81.6 million times
• favorited over 1 billion times (yes, billion!)

In Friday’s email, Etsy also thanked shoppers for making a difference, writing, “By rounding up your change at checkout, you’ve helped Etsy give over $3.5 million Uplift Fund donations this year. This supports growing access to opportunities for small businesses” and linking to a page describing the Uplift Fund.

For sellers wondering how sales in 2024 compared to 2023, they’ll have to wait a few more weeks until Etsy publishes its 4th quarter and full-year financials in a filing with the SEC. Look for it to release its numbers at the end of January or in early February.