BUSINESS UPDATE. Doing business online. Jumia Uganda’s Head of Growth and Marketing, Paul Tesar talked about the growth of online shopping in Uganda nad how Jumia …
In an interview on NTV’s Morning at NTV, Paul Tessa, Head of Growth Marketing at Jumia Uganda, discussed the company’s growth, mission, and approach to e-commerce in Africa. Founded in 2012, Jumia aims to address the limited availability of formal retail stores in Africa by offering affordable prices, convenience, and a wide range of products online. Customers can shop via the Jumia app and use cash on delivery, ensuring trust and accessibility.
BUSINESS UPDATE. Doing business online. For sellers, joining Jumia is free and straightforward, with the platform offering logistics, product listing, and marketing support. Tessa emphasized that Jumia focuses on building consumer trust rather than competing with other online platforms. Initiatives like Black Friday, Jumia’s biggest sales event, continue to drive engagement with massive discounts across thousands of products.
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